Open the ad library of any global DTC winner and you will find the same thing. Not a better product. More creative. More angles tested, more formats live, more shots at a winner every single week. This map is what that engine produces. Tap a brand to see its work.
scroll for the work ↓
Node size = pieces in the portfolio9 brands · 70+ shipped assetsTap any node ↗
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The next step
Want this creative landscape for your brand?
One reply starts it. Saahil will take it forward from his side:
The angles that fit your product and your customer
The formats worth testing first in your category
A production engine that keeps them coming every week
Or just reply to the email that brought you here. That works too.
How to read this
Every piece below shipped to a real brand. Under each one we named the job it does, because a serious account is not a pile of pretty ads. It is a system of angles, each doing different work.
Gut health brand in one of the loudest categories on Meta. The work here has one job: stop the scroll without looking like everyone else's supplement ad.
Statics + UGC mix
Gut health
Pattern interrupt
Names the category king, then flips the frame.
Search-bar hook
Meets the exact question the customer already types.
Sketch proof
Two hand-drawn circles say more than a lab report.
Snacks, supplements, fashion, wellness, pet care. The category changes. The discipline of naming the angle before designing the ad does not.
Lean Belly JuiceObjection flip
Leads with the 1-star review, then answers it.
Notox SkincareCategory villain
Gives the customer something to leave behind.
SuntribeFormat experiment
A chat screenshot stops the thumb before the pitch starts.
Zuma Nutrition · USContrarian
Ugly shampoo, beautiful hair. Substance over shine.
Zuma Nutrition · USVerified voice
A real customer sentence beats a brand claim.
PawmeEmotional hook
Asks the question every pet parent fears.
Lea Clothing · IndiaCultural moment
Sangeet, mehendi, reception. Built for the Indian calendar.
Lea Clothing · IndiaInclusion
XS to 5XL, said without a lecture.
Bingeworthy · USOccasion claim
Owns 2PM. Occasions scale better than adjectives.
The proof
Suntribe came to us with 6 creatives. Their season started with 100+.
Over February and March we built their pre-season testing engine: video ads, statics, and format tests across 1:1, 4:5 and 9:16, with weekly strategy calls and a full ad copy and script library.
6 → 100+
The creative engine
From 6 live creatives to a 100+ creative engine before the first hot week of the year.
41%
Of store revenue
The same partnership later put email at 41% of store revenue. When the creative engine works, everything downstream works harder.
€72.4K
In 50 days
Email revenue in the first 50 days, no extra ad spend. Same store, same traffic.
Motion
The feed moves. So does the work.
Video ads, product films and creator-style edits. Tap any still to watch the full piece.
No creator wrangling, no five-vendor chaos, no chasing files. You brief once, and the creative volume your media buyer keeps asking for shows up every week. Reply to Saahil's email and he will take it forward from his side. He reads every reply himself.
